Sales Support Strategic Blueprint

1. ‣Category Strategy & Plan
   

2. ‣Product & Brand Rationale
   

3. ‣Competitive Assessment
   

4. ‣Pricing Rationale
   

5. ‣Asset Allocation Review
   

6. ‣Prospect Targeting
   

7. ‣Promotional Alliance Plan
   

8. ‣Customer Retention Strategy (CRM)
   

9. ‣Trade Advertising & Promotion
   

10. ‣New Product Launch Strategy
    

11. ‣Sell-in Rationale & Presentation
    

12. ‣Sell-Through Strategy & Plan
    

13. ‣Consumer & B2B Marketing Research
    

14. ‣Vertical Market Strategy
    

15. ‣New Product Concept Development

The Marketing ShortList reviews current sales & marketing efforts for strategic focus.  Then, more impactful digital and traditional programs are introduced.

Sales Support Programs

1. ‣Sales Training Tools
   

2. ‣Sales Incentives & Awards
   

3. ‣Sales Literature
   

4. ‣Online Ordering & Buying
   

5. ‣Webcast, Podcast, Blog
   

6. ‣Customer Service
   

7. ‣Trade Shows
   

8. ‣Advertising & Promotion
   

9. ‣Online Lead Generation
   

10. ‣Distributor & Vendor Extranet
    

11. ‣Sales Team Intranet
    

12. ‣Online Co-Op & MDF
    

13. ‣Partner Tie-ins
    

14. ‣In-store POP
    

15. ‣Public & Media Relations